With the rapid market penetration of the mobile phone vis-a-vis other delivery channels, there is no better or more productive way than mobile for financial services companies to serve customers-nor is there any channel that's more direct.

In fact, the benefits of mobile financial services-both for financial institutions and consumers-are numerous.

• Low cost communication - mobile messaging is more cost-efficient compared with letters or phone calls.
• Direct communication - SMS allows financial institutions and their customers to interact in real-time wherever they are located. Fraud prevention features can engage more quickly, and service response can significantly shorten, increasing the loyalty of pleased customers.

Mobile services can both reduce cost and create new revenues. Banks and other financial services organizations can provide customers with innovative and value-added services such as:

• Account Alerts - including balance, overdraft, payment reminders and transaction information.
• Process alerts - provide customers with updated milestone information for mortgage, loan and insurance application progress.
• Fraud prevention -confirm legitimate transactions or provide second-level authentication such as pin codes for web access.
• Internal Communication - IT systems alerts, company staff notifications
• Marketing - personalized and interactive marketing with customers.

And customers are clamouring for these and other mobile financial services. Recent surveys of bank customers show that the majority would use mobile banking services. And half of those said they would go so far as to change banks in order to get such services.

Be Mobile deploys its unique financial sector expertise and mobile messaging platforms to deliver highly effective solutions to financial services organizations.

Find out more.